I’m a London-based designer
and illustrator focusing on strategy-driven brand design and storytelling. I create expressive identities, campaigns, and brand experiences that engage and connect culturally with audiences. I use strategic thinking and creative writing to help brands build lasting connections. I also create pen and ink illustrations blending traditional and digital techniques, favoring simple, black and white compositions. Thanks for dropping by!

Amaze-balls

Richard Hood

I've been at the drawing board again, thinking of some ideas that might be fun to make. Mazes are great, but not if you couldn't get out of one. That wouldn't be very good. So i thought i'd create a maze with an inbuilt message – exploring this thought. Can you see it?

Richard Hood
Richard Hood

I’m a London-based designer and illustrator specializing in strategy-driven brand design and creative storytelling. I develop expressive identities, campaigns, and brand experiences that engage audiences and spark meaningful conversations. My expertise lies in originating and articulating ideas, using both strategic thinking and creative writing to help brands forge lasting, culturally relevant connections with people. Alongside my core work, I enjoy creating pen and ink illustrations that combine traditional and digital techniques to achieve bold, visually impactful results. I focus on monochromatic and simple color compositions that connect emotionally with viewers, constantly exploring new themes to make each piece compelling and memorable. Let’s connect and explore how creative ideas can drive real value, resonance and engagement for audiences.

Website

Paper noodling

Animal Bastards
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